Uncovering the Real Need

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

What this means and why it’s important


  • (Intake) Keg Calculator – validate need, learn more about the business
  • Leasing vs. Cash Sale – answers question “who are we competing with?”
  • Understand time frames and urgency – delivery and need for embossing
    • Can leverage in future follow-up to trigger response

Up Next: The New Deal