Nurturing a Lead

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Set clear expectation with Keg Consultant that they are responsible for ongoing lead nurturing

  • Zendesk – how to run reports or search for viable leads (Emma)
    • Sort by location and last communication (to indicate current prospects)
    • Kinesis: examples of how to leverage existing marketing messages in emails
    • Emma: Outreach to Zendesk on MailChimp API
  • Links to previous sections:
    • Marketing
    • Blog content (current or past) to revive conversations
    • Upcoming events

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