Connecting with Our Customers

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The Marketing Mix – Top of Mind Awareness

  • Email Marketing: Bi-monthly communication
    • Pricing promotions, industry updates (tariffs, duties), events, G4 news
    • Examples
  • Website: For the informed consumer
    • Quote Request, Keg Consultant bios, Blog, Case Studies
  • Social: Customer success stories, G4 team updates
  • Events: Centers of influence, industry support
    • Meet new customers, nurture existing relationships
    • Examples of event sponsorships
    • Event calendar
  • Paid Media Strategy
    • Media buy

Up Next: Uncovering the Real Need